Senior Web Analyst

WPP - NY Creative Agency

NY digital agency is keen on insights based on data analysis that help them improve our clients' online business. The Senior Web Analyst is an experienced analyst and consultant, with a background in data, business marketing, and strategic analysis. 

  • Lead existing Web Analytics engagements; Responsible for client communication, implementation support, data analysis and recommendation.

  • Create well organized presentations and reports with direction from senior project leads. Lead client presentations, add insight to data, and field strategic and technical questions.

  • Create custom Scorecards based on site goals to measure website performance.

  • Interpret web analytics data as well as other offline data to evaluate site performance.

  • Discover underperforming areas of the site; identify opportunities to improve site performance.

  • TDAmeritrade, Revlon and Starwood Hotels