AOM (Analytics & Optimization Manager)

NYC WPP Creative Agency

Seeking very skilled AOM with strong Analytics experience in particular with Omniture

  • Focus is on a Financial client and potentially some new biz clients
  • Digital agency with range of verticals and digital projects (social, web, rich media)
  • Marketing Science team of 5; Report to Associate Dir of Analytics
  • Manage the global measurement and optimization programs across clients or client channels.
  • Help clients define web channel goals and key drivers.
  • Manage client site digital measurement and testing strategy
  • Understand and champion actionable attitudinal and behavioral data collection and analysis
  • Provide an analytical and quantitative methodology for behavioral segmentation for clients
  • Manage team members and/or direct reports to complete assigned projects on time and within budget. Mentor and train junior staff.
  • Manage and report on ROI of measurement and optimization programs for client
  • TDAmeritrade, Revlon and Starwood Hotels