NYC WPP Creative Agency
Seeking very skilled AOM with strong Analytics experience in particular with Omniture
- Focus is on a Financial client and potentially some new biz clients
- Digital agency with range of verticals and digital projects (social, web, rich media)
- Marketing Science team of 5; Report to Associate Dir of Analytics
- Manage the global measurement and optimization programs across clients or client channels.
- Help clients define web channel goals and key drivers.
- Manage client site digital measurement and testing strategy
- Understand and champion actionable attitudinal and behavioral data collection and analysis
- Provide an analytical and quantitative methodology for behavioral segmentation for clients
- Manage team members and/or direct reports to complete assigned projects on time and within budget. Mentor and train junior staff.
- Manage and report on ROI of measurement and optimization programs for client
- TDAmeritrade, Revlon and Starwood Hotels